How we measure
Every number traces to real answers, citations and search terms. Read the methodology
500+Brands tracked
AI visibility platform your marketing team can run.
Get chosen in AI answers, instead of guessing why you're not.
3RD shows why AI picks your competitors and their products, in ChatGPT, Gemini, Google AI Overviews and every market you sell in. It drafts the fixes in your brand voice and language. You approve and publish.
Your team approves the work in 30 minutes to 2 hours a week. Your board gets an answer in week one.
ChatGPT
Gemini
Perplexity
ClaudeGoogle AI Mode
ChatGPTGeminiPerplexityClaudeGoogle AI ModeMonitor · Where do we show up? Every market and model, tracked daily.Overview · demo account
NNordvik3RD Demo
3RD AgentOverviewDiagnosticsAI Ontolo…BetaPlaybooksTask managementAds
Monitor
PromptsLeaderboardCitationsSentimentAds trackingReportsAgent
Good afternoon, Nordvik.
Nordvik holds a 38.4% visibility, up 9 points since the comparison page went live. Fjellstad remains the top competitor with 61.2%, strongest on Gemini at 68%. Two review sites Gemini trusts still don't list you.
Prompts120Monitored
Responses840Across all prompts
Markets3 countries
Past WeekAll tagsAll marketsAll TopicsAll Models
Total visibility 96 of 120 prompts
38.4%+9.1%
318 mentions in 840 responses
Must-win 22 of 30 prompts
31.2%+6.0%
94 mentions in 302 responses
Core 38 of 50 prompts
42.7%+4.3%
151 mentions in 354 responses
Foundational 36 of 40 prompts
46.9%-0.8%
73 mentions in 156 responses
Competitor rank 3 of 7
RankBrandVisibility score
#1FFjellstad+2%61%
#2PPolarkam-1%54%
#3NNordvikYou+9%38%
Diagnostics
GermanyDenmarkSweden
Refresh1,204 / 1,210 pages checked
Key themesLast updated October 4
Nordvik sits at 38.4% visibility, while Fjellstad averages 61.2%. Buyers asking AI about rain shells meet Fjellstad first, and the review sites AI trusts most do not list Nordvik yet.
1Review sites skip Nordvik
The two outdoor test sites Gemini cites most list Fjellstad and Polarkam, not Nordvik.
Read more2No answer to comparison prompts
Buyers ask "Nordvik vs Fjellstad" and AI has no Nordvik page to quote.
Read more3Product data is thin
Only 112 of 152 product pages carry schema, so shopping answers skip them.
Read moreDriver strengthTo be chosen by AI, your brand needs to score highly across the 5 key parameters
Playbooks
Create playbookGermanyDenmarkSweden
Visibility score +27.0%Started Sep 1, 2026
Increase visibility score to 60% for rain shells: Must-win prompts
Nordvik aims to raise its visibility in Germany's rain shell market from 30% to 60%, on ChatGPT, Gemini and AI Mode.
To do6In progress2Completed4
Ask anything
Add promptsCover a topic you are not tracking yet.
Add a marketTrack a new country, in its own language.
Quick start
- What changed in Nordvik's visibility this week?
- Which competitors gained the most citations vs. Nordvik?
- Summarize Nordvik's sentiment by topic.
- Where are Nordvik's biggest content gaps?
Reports
Create reportRolling reportsCover a rolling window and send automatically on that cadence.
Weekly visibility briefStandard · the CMO-ready Monday read · Last generated Oct 6Add recipients
Executive monthlyExecutive · headline-only board pre-read · Last generated Oct 1Add recipients
Detailed visibility auditDetailed · full per-tier coverage for the data team · Last generated Sep 28Add recipients
Germany · Must-winLast generated Oct 6Weekly · Mon · 09:00
Ads and shoppingLast generated Sep 30Add recipients
Example data · fictional brands
Built by former Googlers. Trusted by marketing teams at
Case studyNo. 1In strategic design, up from No. 5 in four months
Case study3 topicsWhere AI now names Apollon, up from none
The problem
Your customers ask AI.
It answers with a shortlist, and your competitors are on it.
AI chooses for your customers in three places: in the answer, in the ads beside it, and in the shopping results under it. If you're not there, your customers may never see you. Your SEO tool's AI score shows where you stand. It doesn't show what puts a competitor there.
In the answer
The shortlist
Competitor rank
| Rank | Brand | Visibility score |
|---|---|---|
| #1 | Fjellstad | +2%61% |
| #2 | Polarkam | 54% |
| — | NordvikYou | not chosen |
Beside the answer
The ad
Ads trackingPast month
| Advertiser | Ad | On |
|---|---|---|
| Fjellstad | Arctic Shell Sponsored |  |
| Polarkam | Venture 3L Sponsored | |
| Nordvik | no presence | — |
Under the answer
The cart
Top products visibility
| Rank | Product | Visibility score |
|---|---|---|
| #1 | Arctic Shell | 9% |
| #2 | Venture 3L | 7% |
| — | Your product? | 0% |
Meet 3RD
A specialist's know-how, built into software.
3RD is software your marketing team runs, with the know-how of seasoned search specialists built in. It watches how AI answers your customers' questions, works out why competitors get chosen, and turns that into one plan across content, ads, and shopping. Your team keeps the story, the brand voice, and the final say. Want a person on it too? Add a 3RD specialist.
Meet 3RD
A specialist's know-how, built into software.
3RD is software your marketing team runs, with the know-how of seasoned search specialists built in. It watches how AI answers your customers' questions, works out why competitors get chosen, and turns that into one plan across content, ads, and shopping. Your team keeps the story, the brand voice, and the final say. Want a person on it too? Add a 3RD specialist.
Monitorsee where you show up
Your visibility is the share of AI answers that name you. Every market and model, tracked daily.
OverviewPromptsLeaderboardSentimentAds tracking
Diagnosesee why competitors get chosen
See how AI describes your brand and products, and why competitors get chosen. Five drivers, scored per market and model, from the content on your site to the review sites and sources AI trusts. Every finding traces back to the real answers and the sources they cite.
DiagnosticsPromptsCitationsProduct visibilityCompetitor ads
Planone plan across content, ads and shopping
Set a goal for a group of questions. 3RD ranks the work toward it and checks the plan daily against the latest answers, so you always know what to do next.
PlaybooksAd recommendationsDaily checks
Actget it done in your brand voice
3RD Agent, the AI that drafts the work, does each task in your brand voice. Your team reviews and publishes, so nothing goes live without you. Then see what moved.
3RD AgentContent AgentAI ad campaignsReports
Reportshow what worked
Did it work? A report leadership understands in two minutes.
ReportsScheduled emailsLookerAPI and MCP
NNordvik3RD Demo
3RD AgentOverviewDiagnosticsAI Ontolo…BetaPlaybooksTask managementAds
Monitor
PromptsLeaderboardCitationsSentimentAds trackingReportsGood afternoon, Nordvik.
Nordvik holds a 38.4% visibility, up 9 points since the comparison page went live. Fjellstad remains the top competitor with 61.2%, strongest on Gemini at 68%. Two review sites Gemini trusts still don't list you.
Prompts120Monitored
Responses840Across all prompts
Markets3 countries
Past WeekAll tagsAll marketsAll TopicsAll Models
Total visibility 96 of 120 prompts
38.4%+9.1%
318 mentions in 840 responses
Must-win 22 of 30 prompts
31.2%+6.0%
94 mentions in 302 responses
Core 38 of 50 prompts
42.7%+4.3%
151 mentions in 354 responses
Foundational 36 of 40 prompts
46.9%-0.8%
73 mentions in 156 responses
Competitor rank 3 of 7
RankBrandVisibility score
#1FFjellstad+2%61%
#2PPolarkam-1%54%
#3NNordvikYou+9%38%
NNordvik3RD Demo
3RD AgentOverviewDiagnosticsAI Ontolo…BetaPlaybooksTask managementAds
Monitor
PromptsLeaderboardCitationsSentimentAds trackingReportsDiagnostics
GermanyDenmarkSweden
Refresh1,204 / 1,210 pages checked
Key themesLast updated October 4
Nordvik sits at 38.4% visibility, while Fjellstad averages 61.2%. Buyers asking AI about rain shells meet Fjellstad first, and the review sites AI trusts most do not list Nordvik yet.
1Review sites skip Nordvik
The two outdoor test sites Gemini cites most list Fjellstad and Polarkam, not Nordvik.
Read more2No answer to comparison prompts
Buyers ask "Nordvik vs Fjellstad" and AI has no Nordvik page to quote.
Read more3Product data is thin
Only 112 of 152 product pages carry schema, so shopping answers skip them.
Read moreDriver strengthTo be chosen by AI, your brand needs to score highly across the 5 key parameters
NNordvik3RD Demo
3RD AgentOverviewDiagnosticsAI Ontolo…BetaPlaybooksTask managementAds
Monitor
PromptsLeaderboardCitationsSentimentAds trackingReportsPlaybooks
Create playbookGermanyDenmarkSweden
Visibility score +27.0%Started Sep 1, 2026
Increase visibility score to 60% for rain shells: Must-win prompts
Nordvik aims to raise its visibility in Germany's rain shell market from 30% to 60%, on ChatGPT, Gemini and AI Mode.
To do6In progress2Completed4
NNordvik3RD Demo
3RD AgentOverviewDiagnosticsAI Ontolo…BetaPlaybooksTask managementAds
Monitor
PromptsLeaderboardCitationsSentimentAds trackingReportsAsk anything
Add promptsCover a topic you are not tracking yet.
Add a marketTrack a new country, in its own language.
Quick start
- What changed in Nordvik's visibility this week?
- Which competitors gained the most citations vs. Nordvik?
- Summarize Nordvik's sentiment by topic.
- Where are Nordvik's biggest content gaps?
NNordvik3RD Demo
3RD AgentOverviewDiagnosticsAI Ontolo…BetaPlaybooksTask managementAds
Monitor
PromptsLeaderboardCitationsSentimentAds trackingReportsReports
Create reportRolling reportsCover a rolling window and send automatically on that cadence.
Weekly visibility briefStandard · the CMO-ready Monday read · Last generated Oct 6Add recipients
Executive monthlyExecutive · headline-only board pre-read · Last generated Oct 1Add recipients
Detailed visibility auditDetailed · full per-tier coverage for the data team · Last generated Sep 28Add recipients
Germany · Must-winLast generated Oct 6Weekly · Mon · 09:00
Ads and shoppingLast generated Sep 30Add recipients
Meet 3RD
A specialist's know-how, built into software.
3RD is software your marketing team runs, with the know-how of seasoned search specialists built in. It watches how AI answers your customers' questions, works out why competitors get chosen, and turns that into one plan across content, ads, and shopping. Your team keeps the story, the brand voice, and the final say. Want a person on it too? Add a 3RD specialist.
Works where you work
Ask 3RD in Claude, ChatGPT or Slack.
Connect your AI assistant to 3RD, or add the Slack app, and ask about your visibility in plain words. Everyone sees only the brands they can see in 3RD, and nothing changes until you confirm it.
Your live 3RD data, in Claude and ChatGPT
3RD's MCP server lets Claude, Claude Code and ChatGPT answer from your own numbers: visibility, competitors, sources and this week's Playbook. 3RD is in ChatGPT's plugin directory and works as a source in Deep Research.
Connect your assistantHow did our visibility in ChatGPT develop this month, vs Fjellstad?
Checked your live data in 3RD
Nordvik is up 9.1 points this month, a third of the gap to Fjellstad closed.
Nordvik · ChatGPT
38.4%+9.1 pts
Fjellstad
61.2%-2.3 pts
Your rank
3
of 7
Ask @3RD where your team already talks
Mention @3RD in any Slack channel or direct message, and it answers from the same data you see in 3RD. Ask it to assign a task or add a prompt, and it waits for your confirmation.
Add the Slack appS
Sofie 9:14
@3RD what should we work on this week?
3
3RD App 9:14
This week's Playbook, by expected lift:
- Get reviewed by outdoortest.de and bergzeit.de+4.2 pts
- Publish a Nordvik vs Polarkam comparison page+3.1 pts
- Add a fit and waterproofing FAQ to Fjord 3L+1.8 pts
Assign #2 to Jonas, due Friday? ConfirmCancel
Publish, sync and report from one place
Send Content Agent drafts to HubSpot as draft pages. Sync your Shopify catalog and fix product titles straight into your store. Bring Search Console and GA4 in, and take your numbers out to Looker Studio or the Export API.
HS
Nordvik vs Polarkam: which jacket handles Nordic rain?Content Agent draft · sent to HubSpot as a draft page
In HubSpotSH
Shopify catalogProducts synced today · 3 search titles to fix
Fix in ShopifyGSC
Google Search Console and GA4Your real searches become prompts · AI-referred visits on Traffic
ConnectedLS
Looker StudioVisibility, citations and competitors in your own dashboards
ConnectedCustomer stories
They stopped guessing.
Brands and agencies use 3RD to get chosen in AI answers, and to show leadership what moved.
Boë BeautéCase study
22.2%
AI visibility in one quarter, up from 0%, with one in-house marketer.
Case study12%
AI visibility for an industrial client in five months, up from under 1%.
Case study25%
AI visibility on North America trips in six weeks, up from 2–4%, after one mention on the right blog.
Case studyNo. 1
In strategic design in four months, up from No. 5 and ahead of Designit, Accenture Song, McKinsey and frog.
Case study3 topics
Where AI now names Apollon, up from none in May.
Built for
Built for the whole marketing team.
Who's in the room changes from company to company. Each role gets what it needs.
BrandChampion
ContentChampion
PR & commsChampion
SEO & digitalValidator
eCommerceComing soon
AgenciesPartners
For brand teams
How does Nordvik compare to Fjellstad?ChatGPT
ChatGPTBoth make technical shells for wet climates. Nordvik is known for durable fabrics built for Nordic rain and a free repair program.
Reviewers note that sizing runs small and stock is limited outside Denmark, so many buyers pick Fjellstad instead.
Positive sentiment 86% confidence
Durability and free repairs are what AI repeats most about Nordvik.| Prompt | Category | Impact | Action |
|---|---|---|---|
| best rain jacket for hiking | Core | View | |
| Nordvik vs Fjellstad | Must-win | View | |
| how to re-proof a shell jacket | Foundational | View | |
| jacket for city cycling | Core | View |
| Rank | Page | Mention | Share |
|---|---|---|---|
| #1 | OTBest rain jackets, testedoutdoortest.de | Not mentioned | 31.40% |
| #2 | r/Which shell for Norway?reddit.com | Mentioned | 24.15% |
| #3 | WNordvik (company)wikipedia.org | Mentioned | 12.08% |
| #4 | BZHardshell buying guidebergzeit.de | Not mentioned | 9.62% |
| Test | Status | Type |
|---|---|---|
| AI crawlers can reach your pages | Passing | Reachable |
| PerplexityBot allowed in robots.txt | Not passing | Reachable |
| Product schema on key pages | Partly passing | Readable |
| Pages readable without JavaScript | Passing | Readable |
Top products
RankProductVisibility score
#1Arctic Shell+3%42%
#2Venture 3L31%
#3Nordvik Storm In your catalog-2%8%
See all (24)
NNordvik120 prompts monitoredOn track
AI visibility38%+6 pts
Rank vs competitors2/8
Total tasks completed12
HHavbris80 prompts monitoredAt risk
AI visibility44%-2 pts
Rank vs competitors3/6
Total tasks completed7
Flexible pricing for any scale
A prompt is a question your customers ask AI, like "best rain jacket for Norway". Plan on 25–35 per market: one market fits Starter, three fit Pro, four or more fit Growth. Pay monthly, or yearly and save 15%.
Starter
€99 / month€84 / month billed annuallyFor marketing teams seeing where they stand in AI answers, in one market.
Start 7-day free trialThis includes:
- 40 prompts
- Split across up to 2 AI models
- 2 users
- Daily tracking
- 1 brand in 1 market
Pro
€299 / month€254 / month billed annuallyFor marketing teams working on AI visibility in their home market, or across a few.
Start 7-day free trialThis includes:
- 100 prompts
- Split across up to 3 AI models
- Unlimited users
- Daily tracking
- Up to 4 brands, any market
Growth Most popular
€499 / month€424 / month billed annuallyFor marketing teams running AI visibility across several markets or brands.
Start 7-day free trialThis includes:
- 300 prompts
- Split across up to 4 AI models
- Unlimited users
- Daily tracking
- Up to 10 brands, any market
Enterprise
From €2,500 / monthAnnual · scoped with youFor groups with many brands and markets that want a 3RD expert from day one.
Talk to salesEverything in Growth, plus:
- Prompts sized to your brands and markets
- Up to 14 AI models
- Every brand, every market
- A plan for every market
- A Solution Architect from day one
Method
Data
Your data
Sign in with Google or Microsoft. Connect Search Console, GA4, and Piwik PRO, and export your data through the API or MCP.
Coverage
14 AI assistants
ChatGPT, Gemini, Copilot, Claude, Perplexity and Google AI Overviews, plus 8 more. Most teams track the 2–4 their customers actually use, and we'll help you pick.
Questions
Questions teams ask before they start
Plans from
€99 / month7-day free trial on every plan. See pricing
Who does what?
Your team: approves the drafts and publishes. Your agency, if you have one: drafting and outreach, inside your account. 3RD: daily monitoring, the diagnosis, the plan, and first drafts from 3RD Agent. Your web team: the technical fixes 3RD flags, like product data or AI crawler access.
Can we trust the numbers?
Every metric traces back to the actual answers, citations, and search terms, per market and model, so your SEO team can check the method. Read which pages AI cites, and why.
Do we need an AI search specialist to use it?
No. 3RD is software with the specialist's know-how built in. If you want a person on it too, add a 3RD specialist. If you enjoy the technical side, the API and MCP are there too.
Our SEO tool already shows an AI score. Do we need 3RD?
Keep it for Google search. Its AI score tells you where you stand. 3RD shows why competitors get picked, per market and model, ranks what to fix, and 3RD Agent drafts it. It also covers AI ads and shopping.
Is it too early for this?
No. AI already answers your customers' questions, and the answers now carry ads and shopping. Start with one market and see where you stand today. Read how AI changes the buying journey.
How do we show it's working?
Set a goal for a group of questions. 3RD tracks it daily against your competitors and sends leadership a report.
How much time does it take our team?
30 minutes to 2 hours a week for one person. The more you let 3RD Agent draft, or work with 3RD from ChatGPT and Claude, the less time it takes.
What about our agency?
Bring them in. Your agency can log in to your account and do most of the work, from finding the content to draft to running the outreach. You see the plan and what moved.
AI answers change every time. Is the number stable?
Each question is asked every day, in every market and model you track, and your score is the share of all those answers that name you. Single days move. The trend over weeks is the number to report.
Does it track our products, not just our brand?
Yes. Upload your catalogue as a CSV or connect Shopify, which syncs every day. 3RD tracks every product AI names in your category, yours and your competitors', and the shops it sends customers to.
What's a good score?
Your score is the share of AI answers that name you. What's good depends on your category, so 3RD compares you with the brands AI names next to you, in each market and model. A good score is one that closes the gap to the brand AI picks first.
Our board asks what we're doing about AI. Where do we start?
With one market and one goal. In your first week you see where you stand, why competitors get picked and what to fix first. That's an answer you can take to the board.
Start this week
See why AI chooses your competitors. Then change it.
Free, with no credit card. 3RD suggests your competitors and the questions to track, shows where AI chooses you today, and lets you try the full platform for 7 days.
Book a demo
Thirty minutes with a specialist. Bring your competitors and one market, and leave with your first diagnosis.
- See where AI chooses you, and where it chooses a competitor
- Find out why, and what to do about it
- Leave with a plan across content, ads and shopping
500+ brands tracked in
