# 3RD

> 3RD shows why AI picks your competitors and their products, in ChatGPT, Gemini, Google AI Overviews and every market you sell in.

## Pages

- [Home](https://www.get3rd.com/): 3RD shows why AI picks your competitors and their products, in ChatGPT, Gemini, Google AI Overviews and every market you sell in.
- [Case study: TourCompass](https://www.get3rd.com/case-tourcompass): TourCompass and 3RD found the one page AI trusts for North America travel.
- [Experts](https://www.get3rd.com/experts): Every 3RD article is reviewed by a senior SEO specialist. Meet Isabella Willumsen, Niels Lindegaard and Nikolaj Peters, our Solution Architects.
- [Case study: Kvalifik](https://www.get3rd.com/case-kvalifik): How Danish agency Kvalifik took an industrial B2B client from under 1% to 12% average AI visibility in five months, and what it tells other agencies.
- [3RD vs Ahrefs](https://www.get3rd.com/compare-3rd-vs-ahrefs): Ahrefs adds Brand Radar to an SEO suite. 3RD (get3rd.com) is an AI visibility platform that works like the specialist on your marketing team.
- [For SEO & digital](https://www.get3rd.com/for-seo): Every number in 3RD opens into the answers, citations and search terms behind it.
- [For PR & comms](https://www.get3rd.com/for-pr-comms): AI answers are built from press, reviews, forums, and partner pages.
- [For content teams](https://www.get3rd.com/for-content): 3RD finds the questions where AI chooses a competitor, works out what your pages are missing, and ranks the work by impact.
- [For brand teams](https://www.get3rd.com/for-brand): ChatGPT, Gemini, Google AI Overviews, and Copilot now introduce your brand before your website does.
- [Blog](https://www.get3rd.com/blog): What is changing in AI search and AI shopping, and what marketing teams can do about it. News, guides, and research from the 3RD team.
- [For agencies](https://www.get3rd.com/for-agencies): Partner with 3RD to sell AI visibility as its own service. One workspace for every client, training for your team, pitch support, and reports in your branding.
- [Integrations](https://www.get3rd.com/integrations): Connect 3RD to Search Console, GA4 and Piwik PRO, ask it in Slack or Claude, send drafts to HubSpot, and pull your data into Looker Studio or your warehouse.
- [Security](https://www.get3rd.com/security): How 3RD protects your data: stored in the EU, encrypted at rest and in transit, and never used to train public AI models.
- [Terms of Service](https://www.get3rd.com/terms-of-service): The terms that apply when you use the 3RD website and services.
- [Privacy Policy](https://www.get3rd.com/privacy-policy): How Third Law ApS collects and uses personal data when you use the 3RD website and services.
- [Compare 3RD](https://www.get3rd.com/compare): How 3RD (get3rd.com) compares with Profound, Peec AI, Semrush, Ahrefs, and KIME, with every competitor fact checked against that competitor's own site.
- [3RD vs Profound](https://www.get3rd.com/compare-3rd-vs-profound): 3RD (get3rd.com) and Profound are both AI visibility platforms for marketing teams. Profound trains marketers to become marketing engineers.
- [3RD vs Peec AI](https://www.get3rd.com/compare-3rd-vs-peecai): 3RD (get3rd.com) and Peec AI are both European AI visibility platforms. Peec is AI search analytics. 3RD works like a specialist on your marketing team.
- [3RD vs Semrush](https://www.get3rd.com/compare-3rd-vs-semrush): Is Semrush's AI Visibility Toolkit enough? It suits SEO teams already in Semrush. 3RD (get3rd.
- [3RD vs KIME](https://www.get3rd.com/compare-3rd-vs-kime): KIME runs AI search tasks automatically. 3RD (get3rd.com) works like the specialist on your marketing team, and your team keeps the voice and the final say.
- [Case study: Boë Beauté](https://www.get3rd.com/case-boe-beaute): Boë Beauté, a Danish biotech skincare brand specializing in self-tanning for sensitive skin, didn't appear once in thousands of AI answers.
- [Talk to sales](https://www.get3rd.com/talk-to-sales): Thirty minutes with a specialist. Bring your competitors and one market, and leave with your first diagnosis.
- [Customers](https://www.get3rd.com/customers): B2B and B2C brands, from one market to many, use 3RD to see how AI describes them, work out why competitors get chosen, and get the work done in their brand…
- [Case study: Apollon Studios](https://www.get3rd.com/case-apollon-studios): Apollon Studios, a new Danish brand of natural skincare for men, started at 0% visibility.
- [Case study: Manyone](https://www.get3rd.com/case-manyone): Manyone, a strategy and design company, was fifth in strategic design when it started with 3RD.
- [About](https://www.get3rd.com/about): Former Googlers and veteran search specialists, with their know-how built into the plan.
- [Methodology](https://www.get3rd.com/methodology): 3RD asks AI models the questions your buyers ask, run after run, in every market and language you choose.
- [How it works](https://www.get3rd.com/how-it-works): Here's who does what, from the day you start your trial to the week AI starts choosing you more often.
- [Pricing](https://www.get3rd.com/pricing): See how AI answers your buyers, find out why it picks your competitors, and get the plan to change it.
- [Report](https://www.get3rd.com/product-report): See whether AI chooses you more often for the questions in your goal.
- [Act](https://www.get3rd.com/product-act): Ask 3RD Agent anything about your brand, and it answers with the data behind it and the next step.
- [Plan](https://www.get3rd.com/product-plan): Playbooks turn the diagnosis into a plan: a goal you set, the tasks that reach it ranked by impact, and the steps to finish each one.
- [Diagnose](https://www.get3rd.com/product-diagnose): 3RD scores the five drivers AI uses to choose a brand: content coverage, content quality, crawlability, authority, and outreach.
- [Monitor](https://www.get3rd.com/product-monitor): 3RD asks ChatGPT, Gemini, Google AI Overviews, Copilot, Perplexity, Claude, and Google AI Mode the questions your buyers ask, in each country and language, on…

## Blog

- [Black Friday 2026 in AI answers: what you can still change in four weeks](https://www.get3rd.com/blog/black-friday-2026-ai-answers): Your Black Friday page probably won't decide whether AI names you on 27 November. The deal lists and rival shops AI already reads will.
- [How to run AI visibility without technical SEO skills](https://www.get3rd.com/blog/how-to-run-ai-visibility-without-technical-seo-skills): A step-by-step guide for marketing teams: sort every AI visibility gap by the skill it needs, ship the content and outreach work yourself, and hand the small…
- [The best AI visibility tools in 2026: 11 tools compared for marketing teams](https://www.get3rd.com/blog/best-ai-visibility-tools-2026): Eleven AI visibility tools compared on price, models, markets and who does the work, with honest best-for picks and the mistakes to avoid.
- [3RD x Cernel: Find the Products AI Skips](https://www.get3rd.com/blog/3rd-cernel-ai-shopping-answers): 3RD and Cernel have partnered so retailers and brands can see which products AI shopping answers leave out, fix the product data across the whole catalog, and…
- [AI agents pick one brand, not a shortlist: what Muse, Grok Bot and Instinct change for marketers](https://www.get3rd.com/blog/muse-grok-bot-instinct-ai-agents): Muse, Grok Bot, and Instinct don't just answer. They choose and act for your customers. What changes in buying behavior, and in managing AI visibility.
- [The state of AI visibility, Q4 2026: the daily number is noise, and the answer is built somewhere else](https://www.get3rd.com/blog/state-of-ai-visibility-2026): Original research from 732,000 AI answers: visibility swings, model disagreement, mentions vs recommendations, and what AI cites instead of your site.
- [How brands build the trust and authority that make AI recommend them](https://www.get3rd.com/blog/how-brands-build-authority-ai-recommends): AI recommends brands that others vouch for. A practical playbook for identity, reviews, lists, proof and outreach, with a worked example.
- [AI visibility for regulated pharma brands: monitoring what AI says about your medicines](https://www.get3rd.com/blog/ai-visibility-for-pharma): How pharma teams monitor what AI assistants say about their medicines, catch inaccurate answers, and respond with approved content only.
- [AI visibility for banks, brokers and financial services: managing what AI recommends under compliance](https://www.get3rd.com/blog/ai-visibility-for-financial-services): How financial brands track what AI says about them, catch wrong rates and fees early, and fix the sources AI trusts without breaking compliance.
- [AI visibility for professional services firms: how to win AI-shaped buying journeys](https://www.get3rd.com/blog/ai-visibility-for-professional-services): How buyers use AI to shortlist consultancies, law, audit and design firms, what AI cites, and how one firm moved from No. 5 to No. 1.
- [AI visibility for e-commerce: how to get your products recommended in AI answers](https://www.get3rd.com/blog/ai-visibility-for-ecommerce): How AI product discovery works, what decides which brands get named, and the order to work in, from an e-commerce marketer and 3RD's research data.
- [How to track AI visibility by country and language](https://www.get3rd.com/blog/track-ai-visibility-by-country-and-language): AI answers change by country and by language. Here is how to set up markets, write native prompts, size each set and report across markets.
- [The best European AI visibility platform: languages, markets and EU requirements (2026)](https://www.get3rd.com/blog/best-european-ai-visibility-platform): How to choose an AI visibility platform for European markets: country–language tracking, local-language drafts, EU hosting, GDPR and the AI Act.
- [The best AI visibility platforms for agencies managing many client brands (2026)](https://www.get3rd.com/blog/best-ai-visibility-platforms-for-agencies): Eight AI visibility platforms compared on the jobs an agency has: win the pitch, run many clients, price per brand, report in your brand, deliver the work.
- [Otterly.AI alternatives in 2026: when to stay, when to switch, and to what](https://www.get3rd.com/blog/otterly-alternatives): Otterly.AI is the cheapest way to start tracking AI visibility. Here's when that's enough, and which alternative fits when it isn't.
- [Peec AI alternatives in 2026: an honest guide by team type](https://www.get3rd.com/blog/peec-ai-alternatives): When to keep Peec AI, when to switch, and which of seven alternatives fits your team, from a team that works in this category every day.
- [How to prove a GEO change actually moved your AI visibility](https://www.get3rd.com/blog/prove-geo-change-moved-ai-visibility): AI answers change from run to run. Set a baseline, use control prompts and compare equal windows, so you can tell a real lift from noise.
- [How to choose an AI visibility platform: a buyer's checklist for 2026](https://www.get3rd.com/blog/how-to-choose-an-ai-visibility-platform): 14 criteria, the demo questions to ask, red flags and a scoring template for choosing an AI visibility platform, plus a fact-checked shortlist of 8 tools.
- [How to connect AI recommendations and citations to revenue (and what no tool can measure yet)](https://www.get3rd.com/blog/attribute-ai-recommendations-to-revenue): No tool traces AI answers to revenue end to end. Here's a 9-step method to measure the links you can: visibility, citations, AI visits, pipeline.
- [How to turn AI visibility data into a prioritized weekly task plan](https://www.get3rd.com/blog/ai-visibility-weekly-task-plan): A step-by-step method to rank AI visibility gaps, route each fix to the team that owns it, and ship 3–5 tasks a week against one goal.
- [AI visibility platforms that do the work, not just monitor it (2026 buyer's guide)](https://www.get3rd.com/blog/ai-visibility-platforms-that-execute-fixes): Which AI visibility platforms do the work, and which only report it? Five levels of execution, nine options compared, and how to test the claims.
- [Profound alternatives in 2026: an honest guide by team type](https://www.get3rd.com/blog/profound-alternatives): Seven Profound alternatives compared on published pricing, free trials, AI models and markets, and which fits your team best.
- [From Zero AI Visibility to the Top Five in One Quarter](https://www.get3rd.com/blog/from-zero-ai-visibility-to-the-top-five-in-one-quarter): How Boë Beauté reached 22.2% AI visibility and began shaping the customer journey without hiring a specialist
- [The 3RD glossary: 15 metrics behind your dashboard](https://www.get3rd.com/blog/the-3rd-glossary-15-metrics-behind-your-dashboard): Every AI visibility metric defined in one sentence, with its formula, what good looks like, what to do when it drops, and which ones a CMO should report.
- [The GEO glossary: 15 terms every marketer should know](https://www.get3rd.com/blog/the-geo-glossary-15-terms-every-marketer-should-know): A plain-language reference for the terms that come up constantly in generative engine optimization, each one explained with a real-world example.
- [AI doesn't cite websites. It cites pages.](https://www.get3rd.com/blog/ai-doesn-t-cite-websites-it-cites-pages): We analyzed the sources AI models cite most across 100+ brands. The pattern is clear, and it changes what "being visible to AI" actually means.
- [What is Generative Engine Optimization (GEO)? The complete guide](https://www.get3rd.com/blog/what-is-generative-engine-optimization-geo-the-complete-guide): What GEO is, how AI assistants choose which brands to name, the five drivers you can work on, how to measure it, and a 30-day plan to start.
- [How to measure your brand's visibility in ChatGPT, Perplexity, and Google AI Overviews](https://www.get3rd.com/blog/how-to-measure-your-brand-s-visibility-in-chatgpt-perplexity-and-google-ai-overviews): A step-by-step method to measure how AI assistants answer your buyers: which questions to track, which assistants, how often, and how to read the numbers.
- [How to make sure your AI-generated content ranks on Google (and gets cited by AI)](https://www.get3rd.com/blog/how-to-make-sure-your-ai-generated-content-ranks-on-google-and-gets-cited-by-ai): Google doesn't penalize AI content; it penalizes low-quality content, however it's made.
- [The Searches You Never See: What ChatGPT Looks For Before It Names A Brand](https://www.get3rd.com/blog/the-searches-you-never-see-what-chatgpt-looks-for-before-it-names-a-brand): We analyzed 33,031 of ChatGPT's hidden fan-out queries across 31 brands on the 3RD platform.
- [Your analytics dashboard is lying to you – and you built it that way](https://www.get3rd.com/blog/your-analytics-dashboard-is-lying-to-you-and-you-built-it-that-way): We analyzed ~775,000 AI responses across 25 brands, 8 markets, and 8 AI models over 30 days. What we found should keep every CMO awake at night.
- [Accenture Is Right About Agentic Commerce](https://www.get3rd.com/blog/accenture-is-right-about-agentic-commerce): Accenture's new report on agentic commerce is worth reading.
- [The Decision Has Already Been Made](https://www.get3rd.com/blog/the-decision-has-already-been-made): What Google's Super-Empowered Consumer Means for Your AI Visibility Strategy
- [The Hogwarts bookshelf](https://www.get3rd.com/blog/the-hogwarts-bookshelf): Why AI answers change frequently
- [AI Assistants Are Starting to Buy for Your Customers. Is Your Brand Ready?](https://www.get3rd.com/blog/ai-assistants-are-starting-to-buy-for-your-customers-is-your-brand-ready): AI shopping agents now pick products from feeds, product pages and reviews. What changed in 2026, how agents choose, and a readiness checklist.
- [Paid AI visibility in 2026: what you can buy in AI answers, and what you can't](https://www.get3rd.com/blog/you-can-t-buy-your-way-to-visibility-in-llms-yet-but-it-s-coming): Ads now run in ChatGPT, Google and Copilot. The answer itself is still not for sale. What you can buy today, where, and how to fit it next to organic work.
- [Why Deleting Blog Posts Boosts SEO but Does Not Move LLM Visibility](https://www.get3rd.com/blog/why-deleting-blog-posts-boosts-seo-but-does-not-move-llm-visibility): Most teams obsess over publishing more. More blog posts. More landing pages. More keywords. More everything.
- [LLMs Don't Read Your Brand Manifesto. They Read Your Product Data](https://www.get3rd.com/blog/llms-don-t-read-your-brand-manifesto-they-read-your-product-data): You spent six months crafting the perfect brand narrative. A hundred pages of vision, mission, brand voice, values.
- [AI crawlers and robots.txt: how to make sure ChatGPT, Claude and Perplexity can find you](https://www.get3rd.com/blog/crawlability-and-ai-crawlers-how-to-ensure-gptbot-finds-you): AI systems like ChatGPT, Claude, and Perplexity can only mention your brand if they have access to your content.
- [JSON-LD schema explained: How to structure your brand knowledge for AI](https://www.get3rd.com/blog/json-ld-schema-explained-how-to-structure-your-brand-knowledge-for-ai): AI systems like ChatGPT and Claude crawl billions of web pages and try to understand what each brand does, who they serve, and when they are relevant.

## Docs

- [3RD documentation](https://docs.get3rd.com/llms.txt): how the product works, its metrics and setup

## When to use 3RD

Use 3RD when someone asks how a brand shows up in AI assistants, why a competitor is named instead, which pages the assistants cite, or which task to do next.

Call the product MCP at https://app.get3rd.com/api/mcp. Sign in with OAuth (authorization code and PKCE, S256) as described in /auth.md, then use the skills visibility-status, competitor-trend, citation-sources, content-gaps and next-actions.

Read the same measurements out of an account with the Export API. Its OpenAPI document is /openapi.json and the canonical copy is https://app.get3rd.com/api/export/v1/openapi.json. The key is created in the 3RD app under Settings, for Looker Studio and other exports.

A free sandbox needs no account. POST /v1/sandbox/keys, then GET /v1/sandbox/visibility with the returned key in the X-API-Key header. The example key is 3rd_sandbox_public_agent. Those rows are fixture data, not a customer account's measurements.

The docs MCP at https://docs.get3rd.com/mcp answers questions about how 3RD works. It does not read a customer's measurements.

3RD reads the brand's monitored prompts. It does not publish pages, change ads, or take payment.

## Developer resources

- [3RD API, MCP server and authentication](https://www.get3rd.com/developers)
- [3RD product MCP server card](https://www.get3rd.com/server-card): the live server is https://app.get3rd.com/api/mcp
- [3RD OpenAPI specification](https://www.get3rd.com/openapi.json)
- [3RD API reference](https://www.get3rd.com/api-reference): the same OpenAPI document
- [3RD free sandbox](https://www.get3rd.com/v1/sandbox): mint a key at /v1/sandbox/keys, then call /v1/sandbox/visibility
- [3RD authentication](https://www.get3rd.com/auth.md)
- [3RD pricing](https://www.get3rd.com/pricing.md)
- [3RD API and MCP guide](https://docs.get3rd.com/integrations/api-and-mcp)
- [3RD agent skills](https://www.get3rd.com/.well-known/agent-skills/index.json)